Pingado ties every lead, trial and purchase to the ad behind it, then sends it back to your ad platforms. You see which ad earned the money. So does the platform, and its bidding learns to find more people who buy.
Free up to $500 in monthly ad spend, everything included.
See what paid traffic does, find the ads behind the conversions, and compare channels as you grow.
| Campaign | Pageview → Lead | Lead → Start trial | Start trial → Purchase |
|---|---|---|---|
 RetargetingMeta Ads campaign |
8.4% | 21% | 41% |
 Brand searchGoogle Ads campaign |
6.1% | 24% | 34% |
 Founder subredditsReddit Ads campaign |
6.8% | 9% | 25% |
| Product launchMeta Ads campaign |
4.2% | 17% | 36% |
| Conversion | Customer | Channel | Campaign | Value |
|---|---|---|---|---|
| Purchase | j•••@example.com | Google Ads | Brand search | $49 |
| Start trial | m•••@example.com | Meta Ads | Product launch | - |
| Lead | a•••@example.com | Reddit Ads | Founder subreddits | - |
| Purchase | s•••@example.com | Meta Ads | Retargeting | $99 |
Google Ads$840 ad spendReddit Ads$260 ad spendMeta Ads$1,300 ad spendYou’re testing your product, offer, and audience. Missing conversion data and a pile of integration quirks make it harder to tell what’s working.
Missing purchases, duplicate events, or the wrong revenue values give ad platforms a distorted picture of who converts. They can end up finding more of the wrong traffic while your budget keeps running.
Send lead, trial, and purchase signals tied to billing data, with conversion values and deduplication across pixels and Conversions APIs.
Ad integrations rarely feel like the APIs you build your SaaS with. Agency-oriented workflows, scattered docs, permissions, and platform-specific event rules turn “send a purchase” into a project of its own.
Connect your billing and ad accounts, then add one script. Pingado handles the platform integrations so you can get back to your product.
Connect your payment provider once. Pingado sends conversion signals to your connected ad platforms, so adding another channel doesn’t mean building another billing integration.
StripePolarDodo PaymentsLemon SqueezyPaddleCalendlyCal.com
Pingado
Meta AdsGoogle AdsReddit Ads
X Ads
TikTok Ads
OpenAI Ads
In Lisbon, a pingado is an espresso with a drop of milk. It’s still espresso, just easier to enjoy.
Pingado does the same for your ads. It applies all the best practices I learned while working with customers spending from $1K to $1M a month on ads. All the pixels, cookies and CAPI quirks and complexities, done for you. Enjoy!
MichałFounder of Pingado app, Tracking Consultant
Every plan includes everything. The price follows how much you spend on ads.
Your price is set by the monthly spend in the ad accounts you connect. Free has no time limit.
Yes. Connect your site, payment provider, and ad account before you launch a campaign. Then run a test visit and purchase to check that your conversions are being recorded and sent to your ad platform. You can get your tracking ready while your ad spend is still $0.
You’ll need access to your website, its DNS settings, your payment provider, and your ad account. Setup involves adding a tracking subdomain and one script to your site, connecting your payment provider and ad account, and choosing which conversions to track.
Allow about 20 minutes with those accounts ready. Your payment provider may also need a webhook and a checkout confirmation URL. The quick-start guide walks you through setup and checking your first test conversion.
No. You create your ads, choose your audience, and set your budget in the ad platform. Pingado handles conversion tracking, sends your lead, trial, and purchase events back to connected platforms, and shows which campaigns bring customers. It doesn’t create ads, change bids, or spend money on your behalf.
As visitors arrive, you can see visits, leads, and trial starts, depending on the conversions you track. The funnel shows how many people reach each step, and the conversion list shows where each lead or trial came from.
That helps you spot where people drop off while you’re still waiting for a sale. Revenue stays at $0 until a payment is recorded; leads and trials are early signals, not proof that a campaign will be profitable.
Pingado is free while the total monthly ad spend in your connected ad accounts is $500 or less, with everything included and no time limit. You pay your ad platforms separately for the ads themselves.
Above $500 in monthly ad spend, Pingado starts at $19 a month for spend up to $2,500. You can see all the tiers in the pricing calculator.
You can, and Pingado uses it too. But on its own the pixel only sees what happens on your pages. It misses payments on hosted checkout pages, charges that happen days after a trial, and visitors whose ad blocker or browser stops it. The platform then optimizes on page views and clicks.
Pingado takes leads, trials and purchases from your payment provider and sends them to every connected ad platform, through the Conversions API and the pixel. Bidding learns which clicks turn into customers, and your reports show each campaign’s conversion and drop-off rates at every step of the funnel.
Yes. Pingado supports Google Consent Mode v2 and hashes personal data such as email before sending it to ad platforms.
Not to your payments, campaigns, or budgets. Pingado receives webhook notifications from your payment provider, such as Stripe, and reads reporting data from your ad accounts, such as Meta.
During setup, Pingado guides you through creating a dedicated data source in each ad platform. Its write access is limited to sending conversion events to that isolated data source.
No. Pingado handles conversion tracking from lead to trial to purchase, shows which conversions your paid traffic generates, and calculates return on ad spend (ROAS): attributed revenue divided by ad spend.
Your results still depend on your product and offer, how well your site converts, your campaign audiences, and your ad creatives. ROAS helps you judge performance, but it measures revenue, not profit. Profitability also depends on your other costs.
Pingado captures available click IDs and UTM parameters when someone lands on your site and stores them according to our retention policy. When that person converts, Pingado retrieves the stored attribution data and connects it to the conversion event.
It uses each ad platform’s native pixel, Conversions API, or both to send the event, depending on what the platform and event support. When both report the same conversion, Pingado coordinates deduplication so it isn’t counted twice.
Connect your site, payments, and ad account. Start free while you test.
Free up to $500 in monthly ad spend, everything included, no time limit. About 20 minutes to set up. Ad spend is paid separately.
Pingado